Metallica are planning to release the hotly anticipated Hardwired … To Self-Destruct next Friday (Nov. 18), and they have chosen to utilize it to assist independent record stores. They have made an promotion that they’re calling “Blackened Friday.”
Almost 100 stores the country over will start offering the record, both on CD and vinyl, at midnight. Taking part shops will give away limited edition slip mats and blurbs, and there will likewise be giveaways. The following day, more stores will have Blackened Friday-themed occasions with music and giveaways.
They’re likewise offering one member from their fan club an opportunity to be a “Honorary Blackened Ambassador.” The excellent winner will win a Blackened Friday retail banner, a shirt that says “Ask Me Where the Metallica Section Is,” the Deluxe Edition of Hardwired, a test squeezing and that’s just the beginning. Ten runners-up will win an overlay, slipmat, sticker, posters and vinyl copy of Hardwired. For finish data and to discover the store closest you, visit Metallica’s site.
“Metallica has been life long supporters of record stores and non mainstream retail, on the grounds that – well, since we grew up with it and nobody would play our stuff,” included James Hetfield, “so that is the place we would meet new friends, meet fans, hang out at the record stores and get the chance to discover what cool new music is out there.”