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Home News Latest Album of METALLICA, “Hardwired… To Self-Destruct” Jumps To #2 On Billboard Charts

Latest Album of METALLICA, “Hardwired… To Self-Destruct” Jumps To #2 On Billboard Charts

Metallica’s not having a bad month at all. Regardless of their GRAMMYs performance not going exactly to plan, Metallica got a ton of publicity out of it. Metallica performed 3 big shows in Mexico City and announced a huge summer time stadium tour, with Avenged Sevenfold, Volbeat and Gojira.

And, it looks like ticket sales for that tour have propelled the Metallica’s new album, Hardwired… To Self-Destruct, to jump to #2 on the Billboard 200, up 209% – a huge leap, especially in an album’s 15th week on the chart.

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Billboard.com reports the jump is as a result of band offering a free copy of the album with a ticket buy to the summer tour, and people followers redeeming those purchases:

Metallica’s Hardwired… To Self-Destruct jumps from No. 14 to No. 2 on the new Billboard 200 with 81,000 units (up 191 percent) and 79,000 in album sales (up 209 percent). The gain is owed mostly to a concert ticket/album bundle sale redemption promotion with the band’s stadium tour that went on sale on Feb. 17. The trek launches on May 10 in Baltimore, Md., at M&T Bank Stadium. Redemptions of albums included with the purchase of a concert ticket register as a sale in the week the customer redeems/receives the album.

So all those ticket promos do end up making a difference when you’re the biggest band on the planet.

Mar 14, 2017Metallica Online
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